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A bike that mimics multiple sclerosis presents the disease on a new level.

A clever campaign just might help someone you know.

A bike that mimics multiple sclerosis presents the disease on a new level.

What do you see in this image?

All images via Grey Australia/YouTube.


Looks pretty straightforward, right? A classic 10-speed bike, like you might find in your parent's garage. Nothing exceptional.

But things aren't always how they seem at first glance. In fact, a quick ride on this bike would throw a lot of people off, and that's exactly why a group of Australian designers, neurologists, and advocates created it.

This bicycle was designed to mimic the symptoms of multiple sclerosis.

You may know someone who has it. (The disease, not the bike.)

Roughly 2.5 million people out there know what it's like to live with multiple sclerosis, a disease that attacks the brain and spinal cord, making it hard for the brain to properly talk to the body.

It's mysterious and often frustrating, especially considering that researchers are still unsure what causes it. That, mixed with its unpredictable nature as a disease, makes it hard for people to grasp what it's like to have ... until now.

Here are five clever ways they did it:

Bike = MS? You better believe it. Here we go.

1. This bike looks great on the outside, but the inside tells a different story.

One of the most frustrating parts of MS is that it's considered a hidden disease. You can look completely normal and healthy on the outside but actually be suffering on the inside.

It's one of the reasons many people can't understand what their loved ones are going through. Diagnosing MS is no cakewalk either; its symptoms can be so hard to see that it's hard to determine whether a person has it or not.

This bike looks sharp and ready to hit the road, just like someone diagnosed with MS. But just wait.

2. Be prepared to feel wobbly.


With MS, the instability is real, and this bike was designed with that in mind. The makers purposely built it with crooked wheels, a misaligned frame, and balky tires to create the effect. It's incredibly hard to find your balance when you're riding, and if you took it for a spin, there would be a good chance you'd end up on the asphalt.

People living with MS could relate since they often have problems with walking and feel dizziness.

3. You never know what's going to happen next.


Symptoms of MS vary widely from person to person, but not knowing what's going to happen or when it's going to happen is a common theme.

On the bike, the designers shifted gears, took out teeth on the rear cassette, and used heavy parts to create a jarring, unpredictable feeling when riding.

4. The brakes, seat, and handlebars recreate numbing.


Ever sit in a position too long and your legs go numb? That's sort of what it's like for someone living with MS. Only it's not just your leg. It's different parts of your body, all the time.

Losing sensation in your feet and hands makes you feel like you have to do everything harder to make it work. To replicate this feeling on the bike, after they used thin handlebar tape with ball bearings wrapped underneath, and made the seat super uncomfortable. Hang on or sit for a while and you'll go numb.

5. It takes so much more effort to go anywhere.


For some of us, it's hard enough to roll out of bed and face the day when we're feeling perfectly fine. Someone living with MS has to constantly fight through the day to make it through.

With all the alterations above, riding this bike is also a strain, to put it lightly.

Our bodies are machines, just like a bike.

When something is off, the body reacts and works to find a fix. With MS, there is no permanent fix, but there are ways to ease symptoms and slow disease progression with medicine and physical therapy.

Most people won't get to ride this bike, and, of course, it's nothing compared to the challenge of actually having the disease.

But this unique approach might make MS easier to understand — both mentally and physically.

By improving awareness and relating it to something most people do understand (bikes!), it hopefully can allow people to see MS on a different level.

Created by cycling Paralympian Carol Cooke, bike mechanics, neurologists, folks living with MS, and Grey Australia, the campaign hopes to raise awareness for the disease in advance of the MS Melbourne Cycle in March 2016.

Watch the full campaign ad here:

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Amazon

Shopping sustainably is increasingly important given the severity of the climate crisis, but sometimes it's hard to know where to turn. Thankfully, Amazon is making it a little easier to browse thousands of products that have one or more of 19 sustainability certifications that help preserve the natural world.

The online retailer recently announced Climate Pledge Friendly, a program to make it easier for customers to discover and shop for more sustainable products. To determine the sustainability of a product, the program partnered with third-party certifications, including governmental agencies, nonprofits, and independent labs.

With a selection of items spanning grocery, household, fashion, beauty, and personal electronics, you'll be able to shop more sustainably not just for the holiday season, but throughout the year for your essentials, as well.

You can browse all of the Climate Pledge Friendly products here, labeled with an icon and which certification(s) they meet. To get you on your way to shopping more sustainably, we've rounded up eight of our favorite Climate Pledge Friendly-products that will make great gifts all year long.

Amazon

Jack Wolfskin Women's North York Coat

Give the gift of warmth and style with this coat, available in a variety of colors. Sustainability is built into all Jack Wolfskin products and each item comes with a code that lets you trace back to its origins and understand how it was made.

Bluesign: Bluesign products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production.


Amazon

Amazon All-new Echo Dot (4th Gen)

For the tech-obsessed. This Alexa smart speaker, which comes in a sleek, compact design, lets you voice control your entertainment and your smart home as well as connect with others.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.


Amazon

Burt's Bees Family Jammies Matching Holiday Organic Cotton Pajamas

Get into the holiday spirit with these fun matching PJs for the whole family. Perfect for pictures that even Fido can get in on.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

Naturistick 5-Pack Lip Balm Gift Set

With 100% natural ingredients that are gentle on ultra-sensitive lips, this gift is a great gift for the whole family.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.


Amazon

Arus Women's GOTS Certified Organic Cotton Hooded Full Length Turkish Bathrobe

For those who love to lounge around, this full-length organic cotton bathrobe is the way to go. Available in five different colors, it has comfortable cuffed sleeves, a hood, pockets, and adjustable belt.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

L'Occitane Extra-Gentle Vegetable Based Soap

This luxe soap, made with moisturizing shea butter and scented with verbena, is perfect for the self-care obsessed.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.

Amazon

Goodthreads Men's Sweater-Knit Fleece Long-Sleeve Bomber

For the fashionable men in your life, this fashion-forward knit bomber is an excellent choice. The sweater material keeps it cozy and warm, while the bomber jacket-cut, zip front, and rib-trim neck make it look elevated.

Recycled Claim Standard 100: Products with this certification use materials made from at least 95% recycled content.

Amazon

All-new Fire TV Stick with Alexa Voice Remote

Make it even easier to access your favorite movies and shows this holiday season. The new Fire TV Stick lets you use your voice to search across apps. Plus it controls the power and volume on your TV, so you'll never need to leave the couch! Except for snacks.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Welcometoterranova and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Welcometoterranova-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.