A Room Full Of Humans Got A Taste Of The Real World, And Most Of Them Got Offended And Had To Leave

A pitchman snuck into a gaming conference to announce a new "game" that his company "invented" called Elika's Escape.

People could not wait to hear about it, so they filled the room.

OK, the game is completely wack, for real, w-a-c-k.

Let's see that again:



First-person shooters. Survival horror. Wartime. Post-apocalyptic. Honestly, that's not that far out for a video game premise. Except:

You play a 7-year-old girl from south Sudan...

...whose parents have just died.

Evil militants just killed your older brother...

...who used to protect you.

OK. That just got real.

You make it to a refugee camp.

Yay?

Your health meter is very low.

You've got to decide if you want to become a prostitute to buy food for your younger brother.

The audience reacts.

This game is horrifying. But it's not just a game.

In south Sudan, this video game is real life for many young children. DAILY.

"This is the first opportunity to play children suffering in extreme wartime situations, fighting hunger, and it's up to you to have them survive. And the game starts with her mother dying of cholera. And in this first shot, your older brother dies trying to defend you.

Meanwhile, Elika herself, you, escape away, and a bullet grazes your infant baby brother. We are taking the level of horror in this game even to infants. Are you guys with me?

You finally make it to a refugee camp as you can see right here. There is no food, overflowing sewage. There is the stench of diarrhea. Finally, you have the most difficult choice as you can see your hunger, hydration, and health meters getting lower. And that is whether you are going to submit to prostitution to get the money that you need to feed your younger brother.

Do you make that choice?"





It's time to turn this game OFF.

The simplest way to help is just by raising awareness ... by watching and sharing this video.

Photo by Anna Shvets from Pexels
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Increasingly customers are looking for more conscious shopping options. According to a Nielsen survey in 2018, nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

But while many consumers are interested in spending their money on products that are more sustainable, few actually follow through. An article in the 2019 issue of Harvard Business Review revealed that 65% of consumers said they want to buy purpose-driven brands that advocate sustainability, but only about 26% actually do so. It's unclear where this intention gap comes from, but thankfully it's getting more convenient to shop sustainably from many of the retailers you already support.

Amazon recently introduced Climate Pledge Friendly, "a new program to help make it easy for customers to discover and shop for more sustainable products." When you're browsing Amazon, a Climate Pledge Friendly label will appear on more than 45,000 products to signify they have one or more different sustainability certifications which "help preserve the natural world, reducing the carbon footprint of shipments to customers," according to the online retailer.

Amazon

In order to distinguish more sustainable products, the program partnered with a wide range of external certifications, including governmental agencies, non-profits, and independent laboratories, all of which have a focus on preserving the natural world.

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Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

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