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An entrepreneur turns cellphones into 'rewarding' opportunities for India's working poor.

Finally, a loyalty program that's truly worth the spending.

An entrepreneur turns cellphones into 'rewarding' opportunities for India's working poor.
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Hard work is the key to success ... right?

Well, that's what they say. But even some of the world's wildest successes would say it's not that simple.


Bey knows. GIF from "Life Is but a Dream."

Certainly the world's two billion working poor might disagree.

Take a country like India for example. Social entrepreneur Akanksha Hazari says most workers there do "literally back-breaking work" but don't earn enough to meet their families' needs.

Photo by paradiz/Pixabay.

Hazari comes from humble beginnings in India, too. Her parents worked hard and succeeded at giving her a better life. But she recognizes their ascendance, while partially the result of hard work, was also a matter of luck.

Images via Vital Voices Global Partnership/YouTube.

"For me, it’s very important that I contribute to the world that creates equal access to opportunity," Hazari told TakePart. "Anyone who works hard, the system should be set up in a way that they can be successful and see the rewards of that hard work."

After graduating from college in the U.S., Hazari put her career where her values were and went into the humanitarian field, which eventually brought her back to her home country. However, the more she learned, the more she realized it wasn't her truest calling.

She began to wonder:

"How do we live in a world where you have mobile phones and you have Coca-Cola, but we can't deliver electricity and education?"

Hazari was baffled by sights of people in extreme poverty carrying cellphones and sodas but lacking fundamental services like clean water, electricity, education, and health care.

But in that contrast, she saw a big opportunity to leverage both commercial tactics and India's massive cellphone ownership for good.

Cellphones are a powerful way to connect businesses with customers and families with what they need.

Hazari launched m.Paani, a loyalty program like those you might use through your cell provider or credit card. Users collect points by using their phones and shopping with the program's partner vendors.


What sets m.Paani apart from other rewards programs is that points can be used to buy food, household goods, water filters, tuition support, and other items that make important differences in their lives.

According to Hazari:

"It was taking loyalty and applying it in a completely different way — to give value to consumers who are usually unseen and underserved — and creating for them a second wallet of points they can actually use to improve their quality of life, to achieve their aspirations."

An added benefit is that m.Paani is helping India's mom 'n' pop shops grow their businesses by using data and analytics — information most owners have never seen or considered.


"They live in what we call a 'data dark world,'" said Hazari. "Because there's no information about you, you don't get access to fundamental services like insurance or loans."

We don't have to reinvent the wheel to solve critical issues like poverty.

If there's anything we can learn from Hazari's story, it's that the tools of enterprise can be used for so much more than profit. They're already here. We can use them where it matters most.

Watch a profile of Akanksha Hazari and m.Paani:

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In 1945, the world had just endured the bloodiest war in history. World leaders were determined to not repeat the mistakes of the past. They wanted to build a better future, one free from the "scourge of war" so they signed the UN Charter — creating a global organization of nations that could deter and repel aggressors, mediate conflicts and broker armistices, and ensure collective progress.

Over the following 75 years, the UN played an essential role in preventing, mitigating or resolving conflicts all over the world. It faced new challenges and new threats — including the spread of nuclear weapons and other weapons of mass destruction, a Cold War and brutal civil wars, transnational terrorism and genocides. Today, the UN faces new tensions: shifting and more hostile geopolitics, digital weaponization, a global pandemic, and more.

This slideshow shows how the UN has worked to build peace and security around the world:

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Malians wait in line at a free clinic run by the UN Multidimensional Integrated Mission in Mali in 2014. Over their 75 year history, UN peacekeepers have deployed around the world in military and nonmilitary roles as they work towards human security and peace. Here's a look back at their history.

Photo credit: UN Photo/Marco Dormino

via Tom Ward / Instagram

Artist Tom Ward has used his incredible illustration techniques to give us some new perspective on modern life through popular Disney characters. "Disney characters are so iconic that I thought transporting them to our modern world could help us see it through new eyes," he told The Metro.

Tom says he wanted to bring to life "the times we live in and communicate topical issues in a relatable way."

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Between the new normal that is working from home and e-learning for students of all ages, having functional electronic devices is extremely important. But that doesn't mean needing to run out and buy the latest and greatest model. In fact, this cycle of constantly upgrading our devices to keep up with the newest technology is an incredibly dangerous habit.

The amount of e-waste we produce each year is growing at an increasing rate, and the improper treatment and disposal of this waste is harmful to both human health and the planet.

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Schools often have to walk a fine line when it comes to parental complaints. Diverse backgrounds, beliefs, and preferences for what kids see and hear will always mean that schools can't please everyone all the time, so educators have to discern what's best for the whole, broad spectrum of kids in their care.

Sometimes, what's best is hard to discern. Sometimes it's absolutely not.

Such was the case this week when a parent at a St. Louis elementary school complained in a Facebook group about a book that was read to her 7-year-old. The parent wrote:

"Anyone else check out the read a loud book on Canvas for 2nd grade today? Ron's Big Mission was the book that was read out loud to my 7 year old. I caught this after she watched it bc I was working with my 3rd grader. I have called my daughters school. Parents, we have to preview what we are letting the kids see on there."

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