More people are using Bamboo toilet paper, a sustainable alternative to traditional TP.

Maybe before the events of 2020, you were taking your toilet paper for granted. But chances are, you aren't anymore. But aside from the shortages earlier in the year, there are larger problems with traditional TP. Specifically, it's pretty bad for the environment. That said, thanks to a company called Reel, it doesn't have to be. That's because their toilet paper is made from bamboo stalks and designed with environmental sustainability in mind.

If you've had any experience with environmentally friendly toilet paper in the past, you might be tempted to stop reading. But contrary to the prevailing stereotypes about eco-conscious TP, Reel is renowned for its quality and comfort -- so much so that the brand has sold more than a million rolls of the stuff and counting. And it's done so without contributing to the monstrous devastation of forests that's associated with the traditional toilet paper industry.



Every roll of Reel toilet paper is made from 100-percent bamboo, and 0 trees. But that's not where the brand's environmental consciousness ends. It even extends to the packaging, which is plastic-free, right down to the tape. No dead trees, no environment-choking plastic, no inks, no dyes, and none of the infamous synthetic compound bisphenol A. Best of all, if you use it, there's no TP-related guilt about the damage your daily bathroom habits might bring to the planet.

Why is using bamboo to make toilet paper better than using trees? For starters, it's the fastest-growing plant in existence, and can grow as much as three feet in just 24 hours. It's harvested once a year and never needs replanting, making it an essentially infinite resource compared to trees, while also using up 30-percent less water. And as you'll feel for yourself once you give Reel a try, bamboo paper is much softer than other papers made from recycled paper or wood fiber, while also retaining bamboo's natural tensile strength, which is said to be even stronger than some types of steel.

Reel Premium Bamboo Toilet Paper

Reel

Reel even has ply-counters covered, too. If you were worried that bamboo toilet paper doesn't give you the thickness and quality you're accustomed to in TP, think again, because each role is generally proportioned with three ply for extra softness. In other words: you're not having to sacrifice comfort for the good of the planet, at least not as far as your toilet paper is concerned.

And Reel's environmental friendliness isn't the only good reason to make the switch. The brand also cuts off a slice of their profits for the funding of sanitation projects in developing nations, so you're helping that important cause with each roll you buy (in addition to helping reduce deforestation and pollution).

Each 24-roll box of Reel premium bamboo toilet paper costs $29.99, but if you're paranoid about running out, they also offer a subscription service that sends a new box to your door automatically every four weeks, eight weeks, or 12 weeks, depending on how often you usually buy. Customers have also reported that each roll of Reel lasts longer than regular toilet paper since it gets the job done with fewer sheets -- another point in favor of bamboo paper..

Your toilet paper doesn't have to kill trees or choke the environment with bulky plastic packaging. There is a better way. To find out more, check out Reel at its official site, and say hello to a new era of environmentally friendly toilet paper that's also comfortable, durable, and a pleasure to have around.

*Welcometoterranova may earn a portion of sales revenue from purchases made through affiliate links on our site.

Photo by Anna Shvets from Pexels
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Increasingly customers are looking for more conscious shopping options. According to a Nielsen survey in 2018, nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

But while many consumers are interested in spending their money on products that are more sustainable, few actually follow through. An article in the 2019 issue of Harvard Business Review revealed that 65% of consumers said they want to buy purpose-driven brands that advocate sustainability, but only about 26% actually do so. It's unclear where this intention gap comes from, but thankfully it's getting more convenient to shop sustainably from many of the retailers you already support.

Amazon recently introduced Climate Pledge Friendly, "a new program to help make it easy for customers to discover and shop for more sustainable products." When you're browsing Amazon, a Climate Pledge Friendly label will appear on more than 45,000 products to signify they have one or more different sustainability certifications which "help preserve the natural world, reducing the carbon footprint of shipments to customers," according to the online retailer.

Amazon

In order to distinguish more sustainable products, the program partnered with a wide range of external certifications, including governmental agencies, non-profits, and independent laboratories, all of which have a focus on preserving the natural world.

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First Lady Jill Biden showed up today with cookies in hand for a group of National Guard troops at the Capitol to thank them for keeping her family safe. The homemade chocolate chip cookies were a small token of appreciation, but one that came from the heart of a mother whose son had served as well.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Welcometoterranova and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Welcometoterranova-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.