Heroes

Got 7 minutes to be wildly inspired? Because this is some seriously good stuff.

How can you hold the world on your shoulders by yourself? You can't. But there's more.

Got 7 minutes to be wildly inspired? Because this is some seriously good stuff.

Most stuff about the environment makes you seem so small, so insignificant...

...that you feel powerless to make any kind of tangible change.


You say to yourself: "What the hell can I do? I'm just one person."

And then you give up...

...put cotton in your ears, and go back to trying not to think about our place in this world and what we leave behind for our kids. Because the alternative is to feel like you just don't have any way to make the situation better, to reverse the millennia of abuse of our systems.

Kinda feels like this.

You feel like you can't put the cork back in a bottle we already shook too hard.

Reality can be hard.

And so you focus on things you can change instead.

But wait!

You know what I've learned in my two years of curating about getting people to help change things?

We can do this.

And that's where this video comes in. It's a pretty simple ask.

The only thing I'll ask you to do right now is *watch it.*

We're in this together.

Where do you go from here? Find some small way you can help. Join a local organization. If you are in Canada, join the David Suzuki Foundation's plan to make a larger impact by starting small. Share this if you want to. Find one friend and encourage them to join you and do something in your community. Instead of feeling hopeless, be like Atlas. Lift up the Earth from your small vantage point and just do something.

Photo by Anna Shvets from Pexels
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Increasingly customers are looking for more conscious shopping options. According to a Nielsen survey in 2018, nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

But while many consumers are interested in spending their money on products that are more sustainable, few actually follow through. An article in the 2019 issue of Harvard Business Review revealed that 65% of consumers said they want to buy purpose-driven brands that advocate sustainability, but only about 26% actually do so. It's unclear where this intention gap comes from, but thankfully it's getting more convenient to shop sustainably from many of the retailers you already support.

Amazon recently introduced Climate Pledge Friendly, "a new program to help make it easy for customers to discover and shop for more sustainable products." When you're browsing Amazon, a Climate Pledge Friendly label will appear on more than 45,000 products to signify they have one or more different sustainability certifications which "help preserve the natural world, reducing the carbon footprint of shipments to customers," according to the online retailer.

Amazon

In order to distinguish more sustainable products, the program partnered with a wide range of external certifications, including governmental agencies, non-profits, and independent laboratories, all of which have a focus on preserving the natural world.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Welcometoterranova and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Welcometoterranova-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.