How an app for tractors is actually changing lives for some farmers.

The plight of farmers has never been more real.

Erosion caused by drought. The increased scarcity of water ... caused by drought. Lack of resources, from equipment to information. Ever-increasing energy costs. Increasingly unpredictable weather. The list goes on and on.


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According to Tech Times, drought conditions and heat waves caused by an ever-warming planet have led to a 10% drop in worldwide cereal harvests in the past 50 years alone and could result in as much as a 30% loss in total global crop production by the year 2080.

With fewer resources, financial support, and social safety nets to lean on, the harsh reality is that underdeveloped countries will face the greatest setbacks as the effects of climate change continue to increase.

"People who are socially, economically, culturally, politically, institutionally or otherwise marginalised are especially vulnerable to climate change," reads a 2014 report by the UN's climate panel.

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In countries with agriculturally based labor forces like Nigeria, these hardships often force farmers to outsource their labor in order to harvest what few crops they have.

Those who can't afford to pay for seasonal labor, however, are left with little choice but to underuse their land and lose out on the potential income that comes with it.

Image via South African Tourism/Flickr.

While something as simple as a tractor could be a huge help to addressing their financial woes, it's also something that many farmers can't afford because of said financial woes. Not to mention that most commercial banks in Nigeria charge a 30% interest rate and require loan repayment within a year.

This is exactly the kind of fiscal dilemma that apps like Hello Tractor are hoping to solve.

The brainchild of founder/CEO Jehiel Oliver, Hello Tractor is a revolutionary mobile app that connects tractor owners with nearby farmers in marginalized areas of sub-Saharan Africa for the purposes of renting out their equipment and skills.

With a simple SMS text message, a farmer in need can send a message requesting tractor services to the app, which will then connect to the nearest Smart Tractor (a tractor embedded with Oliver's low-cost GPS/telematics system) using local and cloud-based data to connect them.

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Hello Tractor's system provides a quicker and cheaper alternative to hiring manual laborers and is off to a promising start.

According to TakePart, "Since Hello Tractor launched in the summer of 2014, farmers who participated in the beta period saw their yields increase by 200 percent using a machine that’s 40 times faster than manual labor."

Can't afford to rent a tractor? Hello Tractor's got your back on that, too!

In parts of the developing world with few banks and fewer credit unions, getting access to enough capital to buy a bag of fertilizer presents a difficult challenge in and of itself, let alone renting a tractor.

"The farmers operate on small plot sizes, which means they don't make enough money to invest in a big piece of machinery," Oliver told Fast Company/Co-Exist. "There also aren't bank loans for farmers, so it's pretty difficult to finance a tractor."

While one of Oliver's Smart Tractors can be rented out for just $75 per hectare (roughly 2.5 acres) farmed, Hello Tractor also takes things a step further by connecting farmers to microfinancing companies that can offer lower interest rates as compared with the nationally backed banks.

Hello Tractor is also opening huge doors for female farmers in Africa.

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A report published by the World Bank last year found that farm plots harvested by women yielded 13% to 30% less crops per hectare than those produced by men. The biggest reason for this disparity lies not in the skill level of female farmers but the "more than unequal access to inputs [and] unequal returns to the inputs they have."

Hello Tractor, on the other hand, is using the anonymity of its users to narrow the culturally fueled wage gap between men and women.

"Uber has made it easier for a black man in New York to hail a cab. You request something through the cloud with no face, and that request is paired with the closest car. It sort of circumvents racism," Oliver told TakePart.

"The same is true of Hello Tractor: When they arrive with that tractor, you’re going to still want that service. This was our way of circumventing the negative gender stereotypes that exist in Nigeria — and they’re really entrenched here."

Image via iStock.

An app helping to end both poverty *and* inequality in the parts of the world that need it the most? Talk about a game-changer.

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Increasingly customers are looking for more conscious shopping options. According to a Nielsen survey in 2018, nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

But while many consumers are interested in spending their money on products that are more sustainable, few actually follow through. An article in the 2019 issue of Harvard Business Review revealed that 65% of consumers said they want to buy purpose-driven brands that advocate sustainability, but only about 26% actually do so. It's unclear where this intention gap comes from, but thankfully it's getting more convenient to shop sustainably from many of the retailers you already support.

Amazon recently introduced Climate Pledge Friendly, "a new program to help make it easy for customers to discover and shop for more sustainable products." When you're browsing Amazon, a Climate Pledge Friendly label will appear on more than 45,000 products to signify they have one or more different sustainability certifications which "help preserve the natural world, reducing the carbon footprint of shipments to customers," according to the online retailer.

Amazon

In order to distinguish more sustainable products, the program partnered with a wide range of external certifications, including governmental agencies, non-profits, and independent laboratories, all of which have a focus on preserving the natural world.

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Of the millions of Americans breathing a sigh of relief with the ushering in of a new president, one man has a particularly personal and professional reason to exhale.

Dr. Anthony Fauci has spent a good portion of his long, respected career preparing for a pandemic, and unfortunately, the worst one in 100 years hit under the worst possible administration. As part of Trump's Coronavirus Task Force, Dr. Fauci did what he could to advise the president and share information with the public, but it's been clear for months that the job was made infinitely more difficult than it should have been by anti-science forces within the administration.

To his credit, Dr. Fauci remained politically neutral through it all this past year, totally in keeping with his consistently non-partisan, apolitical approach to his job. Even when the president badmouthed him, blocked him from testifying before the House, and kept him away from press briefings, Fauci took the high road, always keeping his commentary focused on the virus and refusing to step into the political fray.

But that doesn't mean working under those conditions wasn't occasionally insulting, frequently embarrassing, and endlessly frustrating.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Welcometoterranova and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Welcometoterranova-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.