More

How can gender roles hurt daughters? This heart-wrenching ad sums it up.

It's everyone's responsibility to #ShareTheLoad.

How can gender roles hurt daughters? This heart-wrenching ad sums it up.

Does this family sound familiar?

Mom cooks dinner, does the laundry, and takes care of the kids' mess, often after a long day at the office...

GIF via Ariel/Facebook.


...while dad rests comfortably in his favorite spot on the sofa.

GIF via Ariel/Facebook.

For many of us, the answer is "yes" — it could be a snapshot of a typical Tuesday in our own homes. But, come to think of it ... how backward is it that this is the norm?

A new ad by an Indian laundry detergent company is drawing praise around the globe for sparking a much needed conversation about gender roles.

The ad by Ariel (which, fair warning, may necessitate a few dabs at the eyes) is narrated by an elderly father who's visiting his adult daughter and her family. Throughout the video, he's reflecting on how he raised her, and regretting some of his decisions — particularly when it comes to gender roles.

GIF via Ariel/Facebook.

GIF via Ariel/Facebook.

"Sorry on behalf of every dad who set the wrong example,the father continues in the ad, which you can watch below.

By the end of the video, you learn that the narration is actually a letter he wrote to his daughter, apologizing for his wrongdoing and promising to do better.

"I will make a conscious effort to help your mom with the household chores," the letter reads. "I may not become the king of the kitchen, but at least I can help out with the laundry. All these years I’ve been wrong. It’s time to set things right.

The ad touches on an important topic that doesn't get addressed enough: how time poverty disproportionately affects women.

We tend to overlook the critical work that needs getting done in any society in order for life to move onward, like caring for children or preparing meals. Around the world, this unpaid work is, more often than not, done by women

Image from the Bill & Melinda Gates Foundation, used with permission.

The sexist double standard of time poverty — which affects women in the developing world far more than it does in North America or Europe —  was a focal point of Bill and Melinda Gates' annual letter, released earlier this week.

"Unless things change, girls today will spend hundreds of thousands more hours than boys doing unpaid work simply because society assumes it’s their responsibility," Bill and Melinda wrote in the letter.

It's this injustice that's inspiring many to applaud Ariel for its ad, including Facebook COO Sheryl Sandberg. 

"This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation," she explained in a post

It's time we stood up to the sexist double standards that hold women back.

And it can start by just watching a two-minute video. Check out Ariel's ad below.

True
Frito-Lay

Did you know one in five families are unable to provide everyday essentials and food for their children? This summer was also the hungriest on record with one in four children not knowing where their next meal will come from – an increase from one in seven children prior to the pandemic. The effects of COVID-19 continue to be felt around the country and many people struggle to secure basic needs. Unemployment is at an all-time high and an alarming number of families face food insecurity, not only from the increased financial burdens but also because many students and families rely on schools for school meal programs and other daily essentials.

This school year is unlike any other. Frito-Lay knew the critical need to ensure children have enough food and resources to succeed. The company quickly pivoted to expand its partnership with Feed the Children, a leading nonprofit focused on alleviating childhood hunger, to create the "Building the Future Together" program to provide shelf-stable food to supplement more than a quarter-million meals and distribute 500,000 pantry staples, school supplies, snacks, books, hand sanitizer, and personal care items to schools in underserved communities.

Keep Reading Show less
via Tom Ward / Instagram

Artist Tom Ward has used his incredible illustration techniques to give us some new perspective on modern life through popular Disney characters. "Disney characters are so iconic that I thought transporting them to our modern world could help us see it through new eyes," he told The Metro.

Tom says he wanted to bring to life "the times we live in and communicate topical issues in a relatable way."

In Ward's "Alt Disney" series, Prince Charming and Pinocchio have fallen victim to smart phone addiction. Ariel is living in a polluted ocean, and Simba and Baloo have been abused by humans.

Keep Reading Show less
True
Back Market

Between the new normal that is working from home and e-learning for students of all ages, having functional electronic devices is extremely important. But that doesn't mean needing to run out and buy the latest and greatest model. In fact, this cycle of constantly upgrading our devices to keep up with the newest technology is an incredibly dangerous habit.

The amount of e-waste we produce each year is growing at an increasing rate, and the improper treatment and disposal of this waste is harmful to both human health and the planet.

So what's the solution? While no one expects you to stop purchasing new phones, laptops, and other devices, what you can do is consider where you're purchasing them from and how often in order to help improve the planet for future generations.

Keep Reading Show less

With many schools going virtual, many daycare facilities being closed or limited, and millions of parents working from home during the pandemic, the balance working moms have always struggled to achieve has become even more challenging in 2020. Though there are more women in the workforce than ever, women still take on the lion's share of household and childcare duties. Moms also tend to bear the mental load of keeping track of all the little details that keep family life running smoothly, from noticing when kids are outgrowing their clothing to keeping track of doctor and dentist appointments to organizing kids' extracurricular activities.

It's a lot. And it's a lot more now that we're also dealing with the daily existential dread of a global pandemic, social unrest, political upheaval, and increasingly intense natural disasters.

That's why scientist Gretchen Goldman's refreshingly honest photo showing where and how she conducted a CNN interview is resonating with so many.

Keep Reading Show less

Schools often have to walk a fine line when it comes to parental complaints. Diverse backgrounds, beliefs, and preferences for what kids see and hear will always mean that schools can't please everyone all the time, so educators have to discern what's best for the whole, broad spectrum of kids in their care.

Sometimes, what's best is hard to discern. Sometimes it's absolutely not.

Such was the case this week when a parent at a St. Louis elementary school complained in a Facebook group about a book that was read to her 7-year-old. The parent wrote:

"Anyone else check out the read a loud book on Canvas for 2nd grade today? Ron's Big Mission was the book that was read out loud to my 7 year old. I caught this after she watched it bc I was working with my 3rd grader. I have called my daughters school. Parents, we have to preview what we are letting the kids see on there."

Keep Reading Show less