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Meet the Internet's most powerful warrior against ageism: Baddie Winkle.

Her bio reads: "Stealing your man since 1928." And that's just the beginning.

Meet the Internet's most powerful warrior against ageism: Baddie Winkle.

Baddie Winkle is just doing Baddie Winkle.

judging you
A photo posted by @baddiewinkle on


Ashley Hoffmand of Styleite called this 87-year-old Kentuckian's presence online "a tonic to women who fear judgment everywhere."

selfieee!!
A photo posted by @baddiewinkle on

And thank heaven for that.


it's true
A photo posted by @baddiewinkle on


It all started with her great-granddaughter, Kennedy, who introduced Baddie to social media.

"Kennedy is responsible for all of this. Kennedy and I have a lot of fun together. We're very close ... she's my stylist. She helps me out a lot.

pre vmas!! @marinafini took this photo ๐Ÿ’ž
A photo posted by kennedy (@psychicbabe) on

Baddie and her great granddaughter Kennedy <3

"One day, I was laying out in the sun, and I put on some tie-dyed shirt and a pair of cutoff shorts of my [great-] granddaughter Kennedy's. She came home and said, 'Oh, Granny, you look so cute! Let me take a pic of you.'"

Peace and Love ๐ŸŒบ๐Ÿ˜๐Ÿ’œ
A photo posted by @baddiewinkle on

And the rest was history!

LOVE YOU @mileycyrus ๐Ÿ’š๐ŸŒˆ TUNE IN TONIGHT FOR THE VMAS ON @MTV
A photo posted by @baddiewinkle on

Even Miley is a fan.

The Internet was. in. love.

BLESSED
A photo posted by @baddiewinkle on

And can you blame us?

"I'm not an old person. I've never been an old person. I just do my thing," Baddie Winkle says.

Older people, like all human beings who fit into a certain category, are not all the same!

Grandmas can be this if they want.

Cool apron, Grandma! Image via George Eastman House/Flickr.

Or they can be this!

my back side is the best side
A photo posted by @baddiewinkle on


Baddie Winkle, whose real name is Helen Van Winkle, breaks the stereotype molds.

She's rocking bright colors and she's being herself.

Baddie โ€” in all her tie-dyed, 19-year-old-great-granddaughter-collaborating glory โ€” is so great. And at times ... especially when she's poking fun at the way the media typically shows older people ... hilarious.

life alert: caught the feels
A photo posted by @baddiewinkle on

LOL.

Just by having a good time and hangin' with her family, she's forcing many of us to reconsider what's "acceptable" ... not just for older folks, but for ourselves.

Let's admire her.

I LOVE @beautyconofficial ๐Ÿ’˜
A photo posted by @baddiewinkle on

She's not acting like anything but herself. She loves dressing up, working with her great-granddaughter, and being a role model.

"I don't like 'old women' clothes," she told Refinery29.

๐Ÿ„๐Ÿ”ฎ
A photo posted by @baddiewinkle on


And she doesn't have time for haters.


She's too busy being her.


๐Ÿ’ฃ๐Ÿ“ฒ๐Ÿ’—
A photo posted by @baddiewinkle on

True individuals come in every age.

"You're only here once in your lifetime, so have fun."

Who's ready to call their grandma?

my fav person @baddiewinkle ๐ŸŒ™๐ŸŒธ๐Ÿ„๐ŸŒˆ๐Ÿ‘…
A photo posted by kennedy (@psychicbabe) on
Photo by Anna Shvets from Pexels
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Increasingly customers are looking for more conscious shopping options. According to a Nielsen survey in 2018, nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

But while many consumers are interested in spending their money on products that are more sustainable, few actually follow through. An article in the 2019 issue of Harvard Business Review revealed that 65% of consumers said they want to buy purpose-driven brands that advocate sustainability, but only about 26% actually do so. It's unclear where this intention gap comes from, but thankfully it's getting more convenient to shop sustainably from many of the retailers you already support.

Amazon recently introduced Climate Pledge Friendly, "a new program to help make it easy for customers to discover and shop for more sustainable products." When you're browsing Amazon, a Climate Pledge Friendly label will appear on more than 45,000 products to signify they have one or more different sustainability certifications which "help preserve the natural world, reducing the carbon footprint of shipments to customers," according to the online retailer.

Amazon

In order to distinguish more sustainable products, the program partnered with a wide range of external certifications, including governmental agencies, non-profits, and independent laboratories, all of which have a focus on preserving the natural world.

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Even as millions of Americans celebrated the inauguration of President Joe Biden this week, the nation also mourned the fact that, for the first time in modern history, the United States did not have a peaceful transition of power.

With the violent attack on the U.S. Capitol on January 6, when pro-Trump insurrectionists attempted to stop the constitutional process of counting electoral votes and where terrorists threatened to kill lawmakers and the vice president for not keeping Trump in power, our long and proud tradition was broken. And although presidential power was ultimately transferred without incident on January 20, the presence of 20,000 National Guard troops around the Capitol reminded us of the threat that still lingers.

First Lady Jill Biden showed up today with cookies in hand for a group of National Guard troops at the Capitol to thank them for keeping her family safe. The homemade chocolate chip cookies were a small token of appreciation, but one that came from the heart of a mother whose son had served as well.

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True

If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message โ€” 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again โ€” and continue to make a positive impact through their actions in this new year.

Welcometoterranova and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Welcometoterranova-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.