Nike's 'You can't stop us' ad is an incredible visual effects feat with a beautiful message

You know when see an ad that's so good you stop caring that it comes from a big corporation that's just trying to sell you things and just marvel at the impressiveness of it all?

That's the way this new Nike ad feels.

The ad (which Nike calls a "film) is the third the sportswear giant's "You Can't Stop Us" series. It features 53 athletes (both elite status and everyday folks) in 24 sports, shown in a series of split screen moments that blend different athletes and sports into one. Narrated by U.S. Women's Soccer star Megan Rapinoe, the film celebrates sport and the human spirit, with a fitting message fo the moment we are in.

And the overall impact is, well...just watch.


You Can't Stop Us | Nike www.youtube.com

Much has been made of the film's video editing, which is clearly deserving of accolades. But as one of our own video experts pointed out, creating this film involved far more than just editing. Nike has shared that 4,000 action sequences were researched to find the right shots to pull together to make the final cut of 72, which was undoubtedly done by a team of assistants. Visual effects specialists had to have done painstaking, frame by frame work to manually get the timing right and portions of the videos to line up perfectly. The sheer number of hours this must have taken is mind-boggling.

The whole crew who pulled this together did an incredible job. We need inspiration and hope more than ever right now, and this creative work hit those marks beautifully.

Rapinoe added her own thoughts that perfectly sum it all up:

"Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better. We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not let up. I believe it's everybody's responsibility to advocate for change."

Well done all around, everyone.

True

A lot of people here are like family to me," Michelle says about Bread for the City — a community nonprofit located in Washington DC that provides local residents with food, clothing, health care, social advocacy, and legal services. And since the pandemic began, the need to support organizations like Bread for the City is greater than ever, which is why Amazon is Delivering Smiles to local charities across the country this holiday season.

Watch the full story:

Amazon is giving back by fulfilling hundreds of AmazonSmile Charity Lists, and donating essential pantry and food items to help organizations like Bread for the City provide to those disproportionately impacted this year.

Visit AmazonSmile Charity Lists to donate directly to a local charity in your community, or simply shop smile.amazon.com and Amazon will donate a portion of the purchase price of eligible products to your charity of choice.
via Brittany Kinley / Facebook

Brittany Kinley, a mother from Mansfield, Texas, had a hilarious mom fail her and she's chalking it up to being just another crazy thing that happened in 2020.

When Kinley filled out the order form for her son Mason's kindergarten class pictures, there was an option to have his name engraved into the photos. But Kinley wasn't interested in having her son's name on the photos so she wrote "I DON'T WANT THIS" on the box.

Well, it appears as though she should have left the box blank because the computer or incredibly literal human that designed the photographs wrote "I DON'T WANT THIS" where mason's name should be.

Keep Reading Show less
True

A lot of people here are like family to me," Michelle says about Bread for the City — a community nonprofit located in Washington DC that provides local residents with food, clothing, health care, social advocacy, and legal services. And since the pandemic began, the need to support organizations like Bread for the City is greater than ever, which is why Amazon is Delivering Smiles to local charities across the country this holiday season.

Watch the full story:

Amazon is giving back by fulfilling hundreds of AmazonSmile Charity Lists, and donating essential pantry and food items to help organizations like Bread for the City provide to those disproportionately impacted this year.

Visit AmazonSmile Charity Lists to donate directly to a local charity in your community, or simply shop smile.amazon.com and Amazon will donate a portion of the purchase price of eligible products to your charity of choice.
via Witty Buttons / Twitter

Back in 2017, when white supremacist Richard Spencer was socked in the face by someone wearing all black at Trump's inauguration, it launched an online debate, "Is it OK to punch a Nazi?"

The essential nature of the debate was whether it was acceptable for people to act violently towards someone with repugnant reviews, even if they were being peaceful. Some suggested people should confront them peacefully by engaging in a debate or at least make them feel uncomfortable being Nazi in public.

Keep Reading Show less
via UDOT / Facebook

In December 2018, The Utah Department of Transportation opened the largest wildlife overpass in the state, spanning 320 by 50 feet across all six lanes of Interstate 80.

Its construction was intended to make traveling through the I-80 corridor in Summit County safer for motorists and the local wildlife.

The Salt Lake Tribune reports that there were over 100 animal incidents on the interstate since 2016, giving the stretch of highway the unfortunate nickname of "Slaughter Row."

Keep Reading Show less