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Crest

Some of the moments that make us smile the most have come from everyday superstars, like The McClure twins!

Everyone could use a little morning motivation, so Crest – the #1 Toothpaste Brand in America – is teaming up with some popular digital all-stars to share their smile-worthy, positivity-filled (virtual) pep talks for this year's back-to-school season!

As part of this campaign, Crest is donating toothpaste to Feeding America to unleash even more smiles for families who need it the most.

Let's encourage confident smiles this back-to-school season. Check out the McClure Twins back-to-school pep talk above!

Photo courtesy of Claudia Romo Edelman
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When the novel coronavirus hit the United States, life as we knew it quickly changed. As many people holed up in their homes, some essential workers had to make the impossible choice of going to work or quitting their jobs— a choice they continue to make each day.

Because over 80 percent of working Hispanic adults provide essential services for the U.S. economy, the Hispanic community is disproportionately affected. Hispanic families are also much more likely to live in multigenerational households, carrying the extra risk of infecting the most vulnerable. In fact, Hispanics are 20 times more likely than other patients to test positive for COVID-19.

Claudia Romo Edelman saw a community in desperate need of guidance and support. And she created Hispanic Star, a non-profit designed to help Hispanic people in the U.S. pull together as a proud, unified group and overcome barriers — the most pressing of which is the effects of the pandemic.

Because the Hispanic community is so diverse, unification is, and was, an enormous challenge.

Photo credit: Hispanic Star

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