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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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When Madeline Swegle was a little girl growing up in Burke, VA, she loved watching the Blue Angels zip through the sky. Her family went to see the display every time it was in town, and it was her parents' encouragement to pursue her dreams that led her to the U.S. Naval Academy in 2017.

Before beginning the intense three-year training required to become a tactical air (TACAIR) pilot, Swegle had never been in an aircraft before; piloting was simply something she was interested in. It turns out she's got a gift for it—and not only is she skilled, she finds the "exhilaration to be unmatched."

"I'm excited to have this opportunity to work harder and fly high performance jet aircraft in the fleet," Swegle said in a statement released by the Navy. "It would've been nice to see someone who looked like me in this role; I never intended to be the first. I hope it's encouraging to other people."

As Swegle's story shows, representation and equality matter. And the responsibility to advance equality for all people - especially Black Americans facing racism - falls on individuals, organizations, businesses, and governmental leadership. This clear need for equality is why P&G established the Take On Race Fund to fight for justice, advance economic opportunity, enable greater access to education and health care, and make our communities more equitable. The funds raised go directly into organizations like NAACP Legal Defense and Education Fund, YWCA Stand Against Racism and the United Negro College Fund, helping to level the playing field.

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