The new ‘Impossible Burger’ is so realistic the human body might not be able to tell the difference.
ROBYN BECK/AFP/Getty Images

Have you heard of the Impossible Burger? It’s widely considered to be the best vegetarian burger for folks who want a veggie burger that most closely resembles one made from meat.

It’s become a massive hit in America, showing up in restaurants across the country and often selling out in popular dining spots.

The founders recently unveiled the “Impossible 2.0” during the annual Consumer Electronics Show in Las Vegas. In fact, it’s the first ever food product to be displayed by the legendary trade show and reportedly “left the crowd stunned with its smell, texture, flavor and color -- almost like a real hamburger.”


And the 2.0 is such a masterful approximation of the “real thing” that it made one vegetarian food critic physically ill as his primal mind told his body he was eating meat, even though his conscious mind knew he was eating a plant-based food.

“I have a pretty strong stomach. Roller coasters are my jam. Virtual reality never makes me queasy,” Joan Solsman writes on CNET, noting she’s been a vegetarian for more than 10 years.

Solsman was tasting out some of the 2.0 in the form of a pseudo steak tartare, noting that even the local Vegas chef said he couldn’t tell the difference between animal-based steak other than tasting less iron. So far so good. Then Solsman swallowed her first bit of the Impossible creation.

My stomach started objecting to what was going on in my mouth. "I haven't had beef in more than a decade," I said through my mouthful, hoping the disclaimer might mask my growing revulsion. "It's kind of grossing me out."

Solsman said she had a much better experience eating the traditional preparation of the Impossible -- in burger form:

The very best was the actual burger -- with the soft bun, tangy sauce, zesty crunch of barely-there raw onion and refreshing crisp of lettuce and tomato. Combined with the juicy, chewy patty, it tasted amazing because it tasted like a real burger.

However, she also notes that she’s not necessarily opposed to meat -- after all, she only became a vegetarian because of her husband.

And even the real steak tartare isn’t necessarily a big hit with traditional carnivores. Still, it’s hard to deny the allure of one vegetarian’s body literally rejecting what on some level it is convinced is actual meat.

Like the emerging industry of lab-grown meat, the Impossible line of products is offering an increasingly viable alternative that has much, much more to offer than simply a tasty option for those already on the vegetarian or vegan side of the aisle.

After all, reducing our consumption of meat -- and eventually phasing out livestock farms entirely -- is great for the environment, good for reducing the spread of viruses, and, of course, great for the animals we’re not killing.

If we can do all that while enjoying a burger so good it makes some people sick, all the better.

And if you think that’s something special, just wait. Impossible founder Pat Brown said the company’s next unveiling is going to be a vegan steak.

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A lot of people here are like family to me," Michelle says about Bread for the City — a community nonprofit located in Washington DC that provides local residents with food, clothing, health care, social advocacy, and legal services. And since the pandemic began, the need to support organizations like Bread for the City is greater than ever, which is why Amazon is Delivering Smiles to local charities across the country this holiday season.

Watch the full story:

Amazon is giving back by fulfilling hundreds of AmazonSmile Charity Lists, and donating essential pantry and food items to help organizations like Bread for the City provide to those disproportionately impacted this year.

Visit AmazonSmile Charity Lists to donate directly to a local charity in your community, or simply shop smile.amazon.com and Amazon will donate a portion of the purchase price of eligible products to your charity of choice.

Acts of kindness and compassion are always inspiring. A veterinarian gave a different spin on the phrase "if you can't beat 'em, join 'em".

The poor little pup in this video walked into this shelter with a history of being abused. He was so traumatized that he wasn't eating. The vet treating him wasn't sure what to do, so he decided to book a table for two: a the dog's place. It is not clear whether he got an official invite from the canine in question, but he felt pretty safe about showing up unannounced. He walked into the cage and sat down next to the dog. With his back up against the corner of his new (and hopefully temporary) domain, the rescue stared apprehensively at his human guest. The vet presented a dog dish with food and put it in front of the dog. The frightened pup just looked at the dish and made no attempt to eat. Then he broke out another dog dish identical to the one he just gave to his four-legged patient and started eating out of that bowl. And then came the turning point.


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A lot of people here are like family to me," Michelle says about Bread for the City — a community nonprofit located in Washington DC that provides local residents with food, clothing, health care, social advocacy, and legal services. And since the pandemic began, the need to support organizations like Bread for the City is greater than ever, which is why Amazon is Delivering Smiles to local charities across the country this holiday season.

Watch the full story:

Amazon is giving back by fulfilling hundreds of AmazonSmile Charity Lists, and donating essential pantry and food items to help organizations like Bread for the City provide to those disproportionately impacted this year.

Visit AmazonSmile Charity Lists to donate directly to a local charity in your community, or simply shop smile.amazon.com and Amazon will donate a portion of the purchase price of eligible products to your charity of choice.
Anne Owens and Luke Redito / Wikimedia Commons
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When Madeline Swegle was a little girl growing up in Burke, VA, she loved watching the Blue Angels zip through the sky. Her family went to see the display every time it was in town, and it was her parents' encouragement to pursue her dreams that led her to the U.S. Naval Academy in 2017.

Before beginning the intense three-year training required to become a tactical air (TACAIR) pilot, Swegle had never been in an aircraft before; piloting was simply something she was interested in. It turns out she's got a gift for it—and not only is she skilled, she finds the "exhilaration to be unmatched."

"I'm excited to have this opportunity to work harder and fly high performance jet aircraft in the fleet," Swegle said in a statement released by the Navy. "It would've been nice to see someone who looked like me in this role; I never intended to be the first. I hope it's encouraging to other people."

As Swegle's story shows, representation and equality matter. And the responsibility to advance equality for all people - especially Black Americans facing racism - falls on individuals, organizations, businesses, and governmental leadership. This clear need for equality is why P&G established the Take On Race Fund to fight for justice, advance economic opportunity, enable greater access to education and health care, and make our communities more equitable. The funds raised go directly into organizations like NAACP Legal Defense and Education Fund, YWCA Stand Against Racism and the United Negro College Fund, helping to level the playing field.

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Do you know that guy who has never had an issue with his TV/internet provider? Neither do I. If you claim you have never had issues with your bill going up without warning, then you are either lying or you own the cable company. Jake Lawson apparently does not own a cable company, and was prepared to communicate his frustrations regarding his bill in a most creative way.

First off, Jake understands what everyone should realize. The customer service representative doesn't own the cable company either, so yelling at someone who is just trying to make a living like all of us is not the answer. Their job is hard enough as it is so give them a break. Jake gave them more than a break. He gave them a song.


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