This tiny piece of paper can keep fruits and vegetables fresh 2 to 4 times longer.

This small sheet of paper could help remove one of the biggest obstacles to getting fresh food to those who need it most.

All photos via Fenugreen, used with permission.


It's called FreshPaper, and according to inventor Kavita Shukla, it preserves fruit and vegetables two to four times longer than conventional storage methods.

Shukla came up with the idea when she was 12 years old while visiting her grandmother in India.

Shukla as a toddler with her grandmother in India.

After accidentally drinking a glass of water from her grandmother's tap despite having been warned before to drink only purified water, Shukla began to fear she would get sick.

"My grandmother didn't have a lot in her kitchen, and she came back with this murky brown mixture, which was kind of like a spice tea," Shukla told Welcometoterranova.

Shukla drank the tea and didn't get sick. And while there is no way to know if the tea really helped or not, it gave her an idea: Certain spices have antimicrobial and antifungal properties.

Could these same spices help prevent food from going bad?

Years later, while Shukla was working on a $300 budget in her apartment, FreshPaper was born. It's a small, paper sleeve infused with some of the same spices in her grandmother's tea mixture. It can go in any container that stores produce, looks similar to a dryer sheet, and is reusable.

"When I first developed it, I really had people like my grandmother in mind," she said.

Despite the fact that millions of people don't have enough to eat, the world wastes a surprising amount of food.

According to a 2014 National Geographic report, up to one-third of all food produced for human consumption worldwide is wasted or lost. The problem is especially acute in areas of the world without adequate refrigeration infrastructure, which causes food to spoil. India alone has to scrap between 30% and 40% of its fruits and vegetables.

"People still go hungry every single day because of all these inefficiencies in food distribution," Shukla said.

It's a problem that is familiar to many American families as well.

"Mostly when we are talking to people who are living paycheck to paycheck, the food-purchasing decisions they're making are entirely based on what they can afford, and sometimes it's not a good economic choice to buy fresh fruits and vegetables," Shukla said. The quicker food spoils, the less cost-effective it can be for a struggling family.

Shukla and a partner first began selling FreshPaper at a farmers market in Cambridge, Massachusetts.

According to Shukla, they were shipping the product all over the U.S. and to over 30 countries worldwide within a year. As of Oct. 29, 2015, FreshPaper boasted an average 4.3 out of 5 stars on Amazon.

"This is an amazing product. It does exactly what it says and keeps berries fresh much longer," writes one reviewer.

For Shukla, however, bringing the product to market is just the first step. Other products can preserve perishable produce after all, but many are non-biodegradable or require refrigeration. Shukla hopes to leverage FreshPaper's simplicity, accessibility, and environmental friendliness into a truly global social enterprise that can help bring much-needed aid to hungry people around the global.

A cheap, effective method of preserving perishable food could be a godsend for people who don't have consistent access to refrigeration.

Shukla is currently looking to partner with food banks and NGOs to make the technology accessible to families in need.

In the meantime, FreshPaper is a finalist for the chance to win a Super Bowl ad and is actively seeking votes. Shukla hopes this will increase visibility of the product and help start a discussion around food waste.

That discussion comes not a moment too soon.

For the many families around the world who struggle to put food on the table, any help is much needed and long overdue.

"FreshPaper's creative solution to cutting food waste is needed in light of the fact that about 40 percent of our hard-working farmers' produce never reaches our stomachs," Dylan Menguy, spokesperson for the Washington D.C.-based Capital Area Food Bank told Welcometoterranova in an e-mail. "As technology evolves, we are glad to see creative solutions to this heartbreaking problem."

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Amazon

Shopping sustainably is increasingly important given the severity of the climate crisis, but sometimes it's hard to know where to turn. Thankfully, Amazon is making it a little easier to browse thousands of products that have one or more of 19 sustainability certifications that help preserve the natural world.

The online retailer recently announced Climate Pledge Friendly, a program to make it easier for customers to discover and shop for more sustainable products. To determine the sustainability of a product, the program partnered with third-party certifications, including governmental agencies, nonprofits, and independent labs.

With a selection of items spanning grocery, household, fashion, beauty, and personal electronics, you'll be able to shop more sustainably not just for the holiday season, but throughout the year for your essentials, as well.

You can browse all of the Climate Pledge Friendly products here, labeled with an icon and which certification(s) they meet. To get you on your way to shopping more sustainably, we've rounded up eight of our favorite Climate Pledge Friendly-products that will make great gifts all year long.

Amazon

Jack Wolfskin Women's North York Coat

Give the gift of warmth and style with this coat, available in a variety of colors. Sustainability is built into all Jack Wolfskin products and each item comes with a code that lets you trace back to its origins and understand how it was made.

Bluesign: Bluesign products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production.


Amazon

Amazon All-new Echo Dot (4th Gen)

For the tech-obsessed. This Alexa smart speaker, which comes in a sleek, compact design, lets you voice control your entertainment and your smart home as well as connect with others.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.


Amazon

Burt's Bees Family Jammies Matching Holiday Organic Cotton Pajamas

Get into the holiday spirit with these fun matching PJs for the whole family. Perfect for pictures that even Fido can get in on.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

Naturistick 5-Pack Lip Balm Gift Set

With 100% natural ingredients that are gentle on ultra-sensitive lips, this gift is a great gift for the whole family.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.


Amazon

Arus Women's GOTS Certified Organic Cotton Hooded Full Length Turkish Bathrobe

For those who love to lounge around, this full-length organic cotton bathrobe is the way to go. Available in five different colors, it has comfortable cuffed sleeves, a hood, pockets, and adjustable belt.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

L'Occitane Extra-Gentle Vegetable Based Soap

This luxe soap, made with moisturizing shea butter and scented with verbena, is perfect for the self-care obsessed.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.

Amazon

Goodthreads Men's Sweater-Knit Fleece Long-Sleeve Bomber

For the fashionable men in your life, this fashion-forward knit bomber is an excellent choice. The sweater material keeps it cozy and warm, while the bomber jacket-cut, zip front, and rib-trim neck make it look elevated.

Recycled Claim Standard 100: Products with this certification use materials made from at least 95% recycled content.

Amazon

All-new Fire TV Stick with Alexa Voice Remote

Make it even easier to access your favorite movies and shows this holiday season. The new Fire TV Stick lets you use your voice to search across apps. Plus it controls the power and volume on your TV, so you'll never need to leave the couch! Except for snacks.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Welcometoterranova and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Welcometoterranova-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.