This toy ad features a boy playing dress-up as a queen, and people are loving it.

A bold new toy commercial debuted last week, and it's got the internet talking.

GIFs via Smyths Toys.

In some ways, it was pretty standard because a boy's love for rocket ships isn't all that unique.

Neither is his love of Legos.

Plenty of boys like to (pretend to) drive motorcycles, too.

But ... playing dress-up as a queen in front of a crowd of cheering supporters?

That's extraordinary.

It's exactly what a boy named Oscar did in a new ad for U.K.-based Smyths Toys.

In a new commercial for the brand's "If I Were a Toy" campaign — spectacularly created to the tune of Beyoncé's "If I Were a Boy" — Oscar imagines all the cool things he'd be if he could become a toy.

One of them was a queen — pink dress, tiara, and all.

The internet noticed Oscar's desire to "be the queen of the land." And for the most part, folks are loving it.

Using the #IfIWereAToy hashtag, support for the forward-thinking ad poured in on social media.

Mostly because Oscar's pink queen wardrobe subtly suggests a boy should absolutely feel free to be a queen for a day.

Who's to say which toys are for boys and which are for girls, after all?

Lots of people appreciated a big brand like Smyths pushing the envelope for progress.

Some supporters, although loving the ad's message, had some lighthearted reservations about it stealing some of Beyoncé's thunder (understandably).

And — bonus points to all you holiday junkies — others were full of praise simply because it got the ball rolling on Christmas wish lists.

(Too soon, maybe?)

But regardless, reactions to the ad have been overwhelmingly positive.

Smyths' ad is surprisingly sweet but really not all that shocking to anyone who's been paying attention to the toy industry.

In recent years, many brands have inched away from gender stereotyping in toys, home furnishings, and kids' clothing, following the lead of parents who don't want their kids' imaginations boxed into binary ideas about gender.

Target, for instance, nixed gender labels in its toy aisles in 2015 and launched a gender-neutral kids' home furnishings line, Pillowfort, earlier this year.

Photo courtesy of Target, used with permission.

“One thing that we heard from parents is that they really wanted more universal pieces," Amy Goetz, spokesperson for Target, said earlier this year.

We've also seen a rise in demand for children's clothes that fight back against tired gender tropes, and brands like Clothes Without Limits have answered the call.

A "Future Scientist" shirt. Photo by Elizabeth McGuire Photography, used with permission.

"Do boys see their love of pink and butterflies, and do girls see their love of sports and science reflected back to them in the clothes they wear?” Clothes Without Limits Founder Emily Bennett said in a statement. “Clothing that reflects the fullness of life’s possibilities is one important part of breaking down stereotypes for our children and letting them dream freely about what they want to be when they grow up."

If you look at the data, it's no surprise this culturural shift is taking place now.

Research suggests millennials, a generation now becoming new parents with purchasing power, are more likely than their moms and dads to believe the toy industry perpetuates gender stereotyping. And they don't think that's a good thing.

Who said boys can't love being in the kitchen? This shirt, "Future Chef," is a keeper. Photo by Mitz Accessories, used with permission.

Bucking gender norms isn't just a trendy new thing brands are latching on to for profit, either — it actually helps kids in very real ways.

When children play with whatever toy they choose or wear whatever clothes make them happiest, it expands their creative skills — and that could have lifelong ramifications.

“Play with masculine toys is associated with large motor development and spatial skills and play with feminine toys is associated with fine motor development, language development, and social skills,” Megan Fulcher, associate professor of psychology at Washington and Lee University, told The New York Times last year on why gender expectations can be harmful to kids. “Children may then extend this perspective from toys and clothes into future roles, occupations, and characteristics."

Oscar rocking a queen's dress is just another small step forward in an industry in the midst of big changes.

And that's worth celebrating.

Check out the ad by Smyths Toys below:

Experience The Magic at Smyths Toys Superstores! "If I Were A Toy!" :) #ExperienceTheMagic #HeyLetsPlay #IfIWereAToy

Posted by Smyths Toys Superstores on Saturday, September 24, 2016

Anne Hebert, a marketing writer living in Austin, TX, jokes that her closest friends think that her hobby is "low-key harassment for social good". She authors a website devoted entirely to People Doing Good Things. She's hosted a yearly canned food drive with up to 150 people stopping by to donate, resulting in hundreds of pounds of donations to take to the food bank for the past decade.

"I try to share info in a positive way that gives people hope and makes them aware of solutions or things they can do to try to make the world a little better," she said.

For now, she's encouraging people through a barrage of persistent, informative, and entertaining emails with one goal in mind: getting people to VOTE. The thing about emailing people and talking about politics, according to Hebert, is to catch their attention—which is how lice got involved.

"When my kids were in elementary school, I was class parent for a year, which meant I had to send the emails to the other parents. As I've learned over the years, a good intro will trick your audience into reading the rest of the email. In fact, another parent told me that my emails always stood out, especially the one that started: 'We need volunteers for the Valentine's Party...oh, and LICE.'"

Hebert isn't working with a specific organization. She is simply trying to motivate others to find ways to plug in to help get out the vote.

Photo by Phillip Goldsberry on Unsplash

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As of now, it's only been up for six hours and has already been shared more than 35,000 times. Hamilton fans love it, recognizing familiar tunes such as "Aaron Burr, Sir," "My Shot," and "You'll Be Back." But even people who have never seen or heard Hamilton before will appreciate the cultural commentary on mask-wearing—an issue that has the U.S. struggling as it attempts to manage a pandemic in a highly individualistic society. As the video points out, public health isn't a partisan thing, and mask-wearing to protect others certainly shouldn't be something that angers people.

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With the election quickly approaching, the importance of voting and sending in your ballot on time is essential. But there is another way you can vote everyday - by being intentional with each dollar you spend. Support companies and products that uphold your values and help create a more sustainable world. An easy move is swapping out everyday items that are often thrown away after one use or improperly disposed of.

Package Free Shop has created products to help fight climate change one cotton swab at a time! Founded by Lauren Singer, otherwise known as, "the girl with the jar" (she initially went viral for fitting 8 years of all of the waste she's created in one mason jar). Package Free is an ecosystem of brands on a mission to make the world less trashy.

Here are eight of our favorite everyday swaps:

1. Friendsheep Dryer Balls - Replace traditional dryer sheets with these dryer balls that are made without chemicals and conserve energy. Not only do these also reduce dry time by 20% but they're so cute and come in an assortment of patterns!

Package Free Shop

2. Last Swab - Replacement for single use plastic cotton swabs. Nearly 25.5 billion single use swabs are produced and discarded every year in the U.S., but not this one. It lasts up to 1,000 uses as it's able to be cleaned with soap and water. It also comes in a biodegradable, corn based case so you can use it on the go!

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