Why the World Food Programme's 2020 Nobel Peace Prize is totally deserved

Editor's Note: Over the past year Welcometoterranova's parent company was a proud partner with the WFP using our platform to share stories of their fight against hunger around the world.

Out of 318 candidates, including youth climate activist Greta Thunberg and President Donald Trump, the Nobel Peace Prize for 2020 has been awarded to the World Food Programme (WFP) "for its efforts to combat hunger, for its contribution to bettering conditions for peace in conflict-affected areas and for acting as a driving force in efforts to prevent the use of hunger as a weapon of war and conflict."

Having written about the work of WFP for Welcometoterranova, this news warmed my heart. From researching WFP's efforts to battle gender inequality with food security to reading their educational materials on how climate change impacts hunger and causes forced migration, I was blown away by the broad scope of what they do. As I dug in further and saw the various informational videos put together by my colleagues, the clearer it became that tackling hunger totally requires that kind of scope. Hunger is a multifaceted issue that impacts everything—including war and conflict—and our world will never be at peace if this most fundamental need is not being met for millions.

The World Food Programme is the largest organization addressing hunger and food insecurity in the world. According to the Nobel committee press release, "the WFP provided assistance to close to 100 million people in 88 countries who are victims of acute food insecurity and hunger" in 2019. The committee pointed out that there has been an increase in acute hunger in recent years, with most of that increase being caused by war and armed conflict.

And of course, the pandemic is only making things worse.


The Nobel committee says that they want this award "to turn the eyes of the world towards the millions of people who suffer from or face the threat of hunger." They also point to the need for supporting organizations like WFP financially, making the direct connection between hunger and conflict:

"The world is in danger of experiencing a hunger crisis of inconceivable proportions if the World Food Programme and other food assistance organisations do not receive the financial support they have requested.

The link between hunger and armed conflict is a vicious circle: war and conflict can cause food insecurity and hunger, just as hunger and food insecurity can cause latent conflicts to flare up and trigger the use of violence. We will never achieve the goal of zero hunger unless we also put an end to war and armed conflict.

The Norwegian Nobel Committee wishes to emphasise that providing assistance to increase food security not only prevents hunger, but can also help to improve prospects for stability and peace."

While every sincere effort to create peace deserves praise, peacemaking is a far more complex endeavor than signing pieces of paper. Addressing the root causes of war and conflict, understanding the connections between the various challenges facing humanity, and making sure people have what they need so they don't have to fight for survival are all necessary components of creating a peaceful world for all.

Congratulations to World Food Programme for this well-deserved honor. Hopefully this prestigious recognition will lead more people to explore the issues of hunger and food security and support programs and solutions that are proving to be successful.

Learn more about the work of the World Food Programme at wfp.org and wfpusa.org.

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Shopping sustainably is increasingly important given the severity of the climate crisis, but sometimes it's hard to know where to turn. Thankfully, Amazon is making it a little easier to browse thousands of products that have one or more of 19 sustainability certifications that help preserve the natural world.

The online retailer recently announced Climate Pledge Friendly, a program to make it easier for customers to discover and shop for more sustainable products. To determine the sustainability of a product, the program partnered with third-party certifications, including governmental agencies, nonprofits, and independent labs.

With a selection of items spanning grocery, household, fashion, beauty, and personal electronics, you'll be able to shop more sustainably not just for the holiday season, but throughout the year for your essentials, as well.

You can browse all of the Climate Pledge Friendly products here, labeled with an icon and which certification(s) they meet. To get you on your way to shopping more sustainably, we've rounded up eight of our favorite Climate Pledge Friendly-products that will make great gifts all year long.

Amazon

Jack Wolfskin Women's North York Coat

Give the gift of warmth and style with this coat, available in a variety of colors. Sustainability is built into all Jack Wolfskin products and each item comes with a code that lets you trace back to its origins and understand how it was made.

Bluesign: Bluesign products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production.


Amazon

Amazon All-new Echo Dot (4th Gen)

For the tech-obsessed. This Alexa smart speaker, which comes in a sleek, compact design, lets you voice control your entertainment and your smart home as well as connect with others.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.


Amazon

Burt's Bees Family Jammies Matching Holiday Organic Cotton Pajamas

Get into the holiday spirit with these fun matching PJs for the whole family. Perfect for pictures that even Fido can get in on.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

Naturistick 5-Pack Lip Balm Gift Set

With 100% natural ingredients that are gentle on ultra-sensitive lips, this gift is a great gift for the whole family.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.


Amazon

Arus Women's GOTS Certified Organic Cotton Hooded Full Length Turkish Bathrobe

For those who love to lounge around, this full-length organic cotton bathrobe is the way to go. Available in five different colors, it has comfortable cuffed sleeves, a hood, pockets, and adjustable belt.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

L'Occitane Extra-Gentle Vegetable Based Soap

This luxe soap, made with moisturizing shea butter and scented with verbena, is perfect for the self-care obsessed.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.

Amazon

Goodthreads Men's Sweater-Knit Fleece Long-Sleeve Bomber

For the fashionable men in your life, this fashion-forward knit bomber is an excellent choice. The sweater material keeps it cozy and warm, while the bomber jacket-cut, zip front, and rib-trim neck make it look elevated.

Recycled Claim Standard 100: Products with this certification use materials made from at least 95% recycled content.

Amazon

All-new Fire TV Stick with Alexa Voice Remote

Make it even easier to access your favorite movies and shows this holiday season. The new Fire TV Stick lets you use your voice to search across apps. Plus it controls the power and volume on your TV, so you'll never need to leave the couch! Except for snacks.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.

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Welcometoterranova and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Welcometoterranova-ness" of their story.

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